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UK Sales Manager - NHS & Patient Moving & Handling Equipment

J938073 Cambridge South East £50K - £80K / Year

Are you an experienced Sales Manager with a background in NHS sales, healthcare equipment or medical devices?

Do you have a proven track record of leading field-based sales teams, developing strategic accounts and securing high-value contracts?

We are recruiting for an established and growing UK manufacturer of specialist medical equipment, with a product portfolio covering patient moving and handling equipment, medical furniture, treatment couches and patient trolleys.

This is an exciting opportunity for a commercially driven UK Sales Manager to lead an established team of four regional Field Sales professionals, manage strategic NHS relationships and drive UK-wide sales growth.

The Role

Reporting directly to the Head of Sales & Marketing, you will take overall responsibility for the UK direct sales function,

leading and developing a team of four regional sales professionals operating across the UK.

Combining strategic sales leadership with hands-on commercial involvement, you will support your team in securing major opportunities while personally developing key NHS accounts, building relationships with senior stakeholders and driving high-value commercial contracts.

Key responsibilities will include:

• Leading, managing and developing a team of four regional Field Sales professionals across the UK.
• Setting sales objectives, driving performance and ensuring the team delivers against commercial targets.
• Developing and managing strategic NHS accounts, building relationships with key stakeholders across NHS Trusts and wider healthcare organisations.
• Supporting the team in identifying and securing high-value opportunities, contracts and equipment sales.
• Developing relationships with key NHS decision-makers, procurement teams and clinical stakeholders.
• Identifying opportunities through NHS procurement frameworks, tenders and wider public sector purchasing routes.
• Supporting the team in navigating complex NHS sales cycles and securing major equipment contracts.
• Developing and implementing UK sales strategies to drive revenue growth and increase market share.
• Identifying new business opportunities, target markets and potential customer relationships.
• Working closely with marketing to develop targeted campaigns and sales initiatives.
• Monitoring sales performance, analysing commercial data and reporting on key business metrics.
• Representing the business at industry exhibitions, trade shows and key customer events.

About You

We are looking for an experienced and commercially focused sales leader who can demonstrate success in managing field-based teams, developing strategic healthcare accounts and delivering revenue growth.

Ideally, you will have:

• Previous experience in a UK Sales Manager, National Sales Manager or senior Regional Sales Manager position.
• Proven experience managing and developing geographically dispersed field sales teams.
• A strong track record of managing or developing NHS accounts, ideally involving NHS Trusts and wider public sector healthcare organisations.
• Understanding of NHS procurement processes, tendering and framework agreements.
• Experience securing high-value contracts and developing long-term relationships with senior decision-makers.
• Exposure to medical devices, patient moving and handling equipment, healthcare or capital equipment would be highly advantageous.
• Excellent leadership, communication, presentation and negotiation skills.
• A strategic and commercially focused approach, with the ability to analyse performance and identify growth opportunities.
• Strong IT skills, including Microsoft Office and CRM systems.
• The ability to balance team leadership with a hands-on approach to key customer relationships.

The Package & Opportunity

• Basic salary of up to £60,000, depending on experience.
• £10,000 - £20,000 potential bonus in year one, linked to performance.
• Company car / electric vehicle.
• Full-time, permanent position.
• Monday to Friday, 8:30am - 5:00pm.

The opportunity to lead an established UK field sales team, manage strategic NHS relationships and influence the commercial direction of a growing healthcare equipment business.

Location: Predominantly office-based at the company's Suffolk headquarters, within commutable distance of Stowmarket, with regular UK travel required. Occasional overnight stays may be necessary.

Interested?

If you're an ambitious sales leader with experience managing field-based teams and developing NHS accounts, this is an excellent opportunity to take ownership of an established UK sales function within a growing medical equipment business.

Apply today for a confidential discussion.