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Territory Sales Manager - NHS / Hospital Capital Equipment

J938075 Leicester East Midlands £40K - £47K / Year

Are you an experienced Medical Sales professional with a strong background selling capital equipment into NHS hospitals and healthcare environments?

Looking for an opportunity to take ownership of a regional territory, develop strategic hospital relationships and secure high-value equipment contracts?

We are recruiting for an established and growing UK manufacturer of specialist medical equipment, supplying a range of products including patient moving and handling equipment, medical furniture, treatment couches and patient trolleys.

They are looking to appoint a commercially driven Territory Sales Manager to develop and grow business across the East Midlands and East of England, with a particular focus on NHS hospitals, healthcare organisations and direct customer accounts.

This is an excellent opportunity for an experienced hospital sales professional to take ownership of a substantial territory, build long-term customer relationships and drive new business across a specialist medical equipment portfolio.

The Role

Reporting directly to the UK Direct Sales Manager, you will be responsible for managing and developing customer relationships across your territory, identifying new opportunities and securing equipment sales and contracts.

You will work closely with NHS Trusts, hospital departments, procurement teams and other healthcare stakeholders, developing relationships with key decision-makers and understanding their equipment requirements.

Key responsibilities will include:

• Managing and developing NHS and direct customer accounts across the East Midlands and East of England.
• Building relationships with NHS Trusts, hospital departments, procurement teams and key clinical stakeholders.
• Identifying and securing high-value capital equipment sales opportunities and contracts.
• Developing new business opportunities and expanding the customer base across your territory.
• Managing the full sales cycle, from initial engagement and product demonstrations through to negotiation and contract award.
• Conducting customer visits, product presentations and equipment demonstrations.
• Assessing existing equipment and identifying opportunities for replacement, upgrades and new installations.
• Developing territory sales strategies to maximise revenue and market penetration.
• Working closely with internal sales and marketing teams to support customer engagement and targeted campaigns.
• Monitoring sales performance, maintaining CRM records and reporting on commercial activity.
• Representing the business at exhibitions, trade shows and relevant healthcare events.

About You

We are looking for a proactive and commercially driven sales professional with a proven track record of selling medical equipment or capital equipment into hospital environments.

Ideally, you will have:

• Previous experience in medical sales, ideally selling into NHS hospitals and healthcare organisations.
• Strong hospital and capital equipment sales experience, with an understanding of the NHS buying process.
• Experience selling medical devices, patient handling equipment, medical furniture, treatment couches or other specialist hospital equipment would be highly advantageous.
• An understanding of NHS procurement processes, tenders and framework agreements.
• A proven ability to develop relationships with clinical, procurement and senior management stakeholders.
• Experience managing a regional sales territory and delivering against revenue targets.
• Excellent presentation, communication and negotiation skills.
• A proactive approach to identifying new opportunities and developing existing accounts.
• Strong organisational and analytical skills, with confidence using Microsoft Office and CRM systems.
• The ability to work independently, manage your own diary and travel extensively throughout your territory.

The Package & Opportunity

• Basic salary of up to £47,000, depending on experience.
• £10,000-£15,000 potential bonus in year one, linked to performance.
• Company car / electric vehicle.
• Full-time, permanent position.
• Monday to Friday, 8:30am-5:00pm.
• Home/field-based territory role with significant autonomy.
• Company support for approved overnight stays where required.
• Opportunity to represent an established UK medical equipment manufacturer and develop a significant regional territory.

Territory

East Midlands and East of England. The successful candidate must be comfortable with regular regional travel and customer visits, with attendance at the company's Suffolk headquarters at least once per quarter.

Interested?

If you're an experienced Medical Sales professional with a background in NHS hospital sales and capital equipment, this is an excellent opportunity to take ownership of a regional territory and develop your career with an established and growing medical equipment manufacturer.

Apply today for a confidential discussion.